Monday, March 16, 2015
The clever peeps at Droga 5 have just done something extraordinary. They managed to get media and creative to work seamlessly together for a change and created something truly inspiring for International Women's Day. Hundreds of people joined forces for one cause: to remove images of female models and celebrities from billboards, magazines and store fronts in NYC, leaving them empty except for a message directing audiences to not-there.org, a website reporting on the current state of gender equality. Brilliant stuff when everyone works together, eh? Something to think about.