Every year, Dorito's offers one lucky pleb the chance to come up with a Dorito's TV ad and have it air during the Super Bowl, if it's deemed awesome enough. The contest is only open to members of the public. Not surprisingly, Newcastle Brown Ale and their ad agency, Droga 5 said "bollocks" to that nonsense and entered anyway. Why? Well, their ad would undoubtedly be funnier than any of the others, so they'd win. Plus they don't have anything close to the $4million it costs to buy a 30 sec Super Bowl ad, and this way they can steal the whole show again, like they did last year with only storyboards of Anna Kendrick in nothing but body paint dance-fighting highly evolved monkey warriors and robots.
Don't fret. This year they promise to have even more saucy bits for us. I don't know about you, but I can't wait to see the shit they're gonna cause. In the meantime, check out the behind the scenes vid below for the how's and why's of everything they're up to. Heck, crack open a cold one while you're at it.