Nike+ and AKQA have just done something inspiring. They teamed up with my favourite illustrator ever, McBess, to send out a personalized animated film to each of their 100,000 most active Nike+ athletes. Each of the these lucky 100,000 peeps will receive a personalised one-minute film with content built from their own Nike+ activity in 2014, including location, weather, activity and their individual Nike+ movement data, challenging them to outdo 2014 in 2015. Love, love, love this! Wonder if my 1,2million NikeFuel points in 2014 are enough to get me my own vid? Hmm... Fingers crossed.