Friday, July 18, 2014

The Mistaken Identity Project. Hmm...

San Francisco-based Amazon Advertising has had their share of annoying mix-ups with a much larger, more popular company with the same name. Yup, you guessed it, But since they're a creative shop, they decided to try capitalise on the annoyance and so they created the Mistaken Identity Project, featuring stories of everyday people whose names are super famous, even though they may not be. Funny stuff. Check it out at


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