Always - you know them as the feminine hygiene company that usually only make 30' ads with pads and women wearing white - well, they have finally created a piece of content that means something. Much like the people at Dove and their intention to make women feel more beautiful, Always wants to make sure that girls everywhere keep their confidence throughout puberty and beyond. Their first mission? Changing the perception of what doing things #LikeAGirl really means. Lovely stuff.