Monday, June 23, 2014

Nissan's "Off The Stage" Series. Hmm...

Here's an interesting content idea from Nissan. They're not the coolest brand by any means, so they came up with a way to appear cool or at least "cooler." They paid some up-and-coming indie bands to drive around LA in their cars and perform a song. Then they shot it for the web for a series they're calling "Off The Stage." I'm guessing they're trying to go after a younger demographic and music is a damn fine way to do it. That said, it's gonna take a lot more than some indie bands to make Nissan a relevant brand. But hey, it's a start... 
  

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