Tuesday, June 24, 2014

Hipsters Hijack A New Craft Beer In SA. Hmm....

How do you launch a new, limited edition craft beer in SA? With hipsters, of course. Dirty, plaid-wearing, typewriter throwing, fixie-riding, limited edition craft beer-stealing hipsters. And then you launch a man hunt for these "ironic" fools on the Internet and you ask the public to help get your beer back in return for a free case of Limited Edition Garagista craft beer. Sounds easy enough. Simply like Garagista beer on Facebook and upload pictures of hipsters you suspect could be linked to the beer hijacking with the hashtag #Garagistasuspect - You can also use twitter or Instagram if you prefer. That said, from what I can tell, Garagista is only available in Cape Town. Havent seen is up in Joburg yet. Maybe it's on the way or maybe  they'll tell us that Joburg hipsters have stolen it all...  Clever marketing ploy brought to us by the clever peeps at FoxP2, of course. Nice one, foxes.  This campaign looks like a good time. Hipsters beware; we're coming for you...
  

No comments:

Post a Comment