Friday, June 6, 2014

An Ad That Doesn't Feel Like An Ad. Hmm...

If you're wondering how to create branded content that works, take a look at what Friskies cat food has just done. 

a) They teamed up with Buzzfeed.
b) They used Ze Frank as their voice over.
c) They basically made a 3-min cat video instead of a typical, run-of-the-mill ad.

This cannot fail. 

 

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