Thursday, May 8, 2014

A Cookbook That Sharpens Knives, Lights Fires & Even Serves Your Steak. Hmm...

JWT Brazil had a job to do. Promote the Tramontina cookware line to chefs. So they created a fantastic direct mail piece - a cookbook. Big woop, right? How about a cookbook that you can literally cook with? I want one of these so flippen badly. 
  

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