You have to hand it to Microsoft. They are doing amazing things with technology. But they can learn a lot from the likes of say, Apple or Google or Skype, in how they tell their stories. This one, though incredible, is so rushed, so all over the place, you don't have time to get drawn in and really feel the magnitude of what's going on. It leaves me a little cold. If Apple or Google made this ad, I'd be in tears.