Thursday, January 17, 2013
On 17 January 2013 FNB and their brand agency MetropolitanRepublic launched a campaign that carries a message from the voices we seldom hear, the children of our great country. In a first for FNB and South Africa, the commercial was broadcast live across every available channel and also streamed online, all in real time. Powerful, important and brave. I just hope the right people were/are listening.
What happens when you translate the lyrics of the Fresh Prince of Bel-Air into all 64 languages in Google Translate and then translate it all back into English. Flippen impressive.