It's been a crazy couple of months in the SA ad industry. Mostly cringe-worthy. Which begs the question, what would the legends of advertising say if they were still around to witness these debacles? Some shakes of the head, and of the index fingers no doubt... perhaps even an industry-wide lashing on agency and client side? Well, here's a view I think we can all agree on,expertly summed up on a little blog post by my good friend Su, on her personal blog Su Spills. If you're in the creative industry, I implore you to read her post. It's spot on, brilliant and true in every sense of the word. Truly inspiring stuff as we go into the new year. Check it out. Let it make you think about things. It's only your career after all. Click here.