Christmas ads usually suck balls, and yet here we have an absolutely breathtakingly, brilliant one from John Lewis. They always seem to just get it, don't they? Especially when you consider they've continued their story of The Bear and The Hare online with downloadable e-books for kids, Christmas cards, plush toys, store finders and, of course, an iTunes link to download Lily Allen's amazing cover of the Keane song used in the ad itself. Everyone take notes. This is how you make people not hate Christmas advertising.