Thursday, September 26, 2013

Waiting In Line For The New S4, From The Comfort Of Your Home. Hmm...

A very clever launch campaign for the Samsung S4. Way more creative than anything Apple has done in years, and yet, even without something as cool as this, Apple still sold over 9 million iPhone 5S in just one weekend. Let's see how Samsung does.
  

4 comments:

  1. this ide was done by uniqlo last year. won a few awards

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  2. I think its better to stand in a queue than to whore out one's social media accounts...

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  3. And _thats_ why Apple sells "more" - they've managed to get people to believe that standing in a queue for something that should be orderable "all online" is actually "preferable"....

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  4. It's the whole "get it in my hands as soon as possible" thing. People just have no patience these days.

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