For the past few days I've been here at the Cannes Lions International Festival Of Creativty. Or whatever it's called. And they've been giving out shiny metal things to all sorts of ads that say they're helping the world. But to be honest, this one, from Tom's shoes, that never featured here, that was never on anyone's radar, seems a lot more worthy of honour than any of the fancy pantsy ads here. Nice to know some ad people aren't out for themselves the whole time. Something to think about.