Wednesday, May 15, 2013

How A Beer Can Get You A Free Ride. Hmm...

To curb the drunk driving problem that's so prevalent after every Rio Carnivale, AlmapBBDO Brazil created a subway turnstile that scans your Antarctica Beer can as a ticket and lets you ride the subway for free, lessening incidents on the road. Nice idea. Pity it only "works" one day a year.
  

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