Tuesday, April 9, 2013

"Deforesting" A Soccer Pitch As The Game Goes On. Hmm...

It's in Portuguese, but you'll get the idea. The very, very clever idea out of Grey Brasil to raise awareness that every four minutes an area the equivalent of a football pitch is deforested in Brazil. The WWF changed the colour of the pitch on TV from green to a dead dark brown sporadically during the LIVE match. Nice.
 

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