Mercedes' Latest TV Ad Controlled By Twitter. Hmm...

Mercedes-Benz UK pulled off a rad choose-your-own-adventure TV commercial last weekend. The ad, which followed a young pop star riding out to an illegal gig, allowed viewers to vote for the next twist or turn via Twitter. The most voted ones aired over 3 commercial breaks... Clever stuff. via  

The Origin Of Nike's "Just Do It" Slogan. Hmm....

True story. via  

Hmm... Of The Day

 

Kit Kat Beats Felix Baumgartner To The Edge Of Space. Hmm...

Kit Kat's incredible ascent to the edge of space, 2 days before Felix Baumgartner I might add. Oh brands... you're terrible.  

The New Corolla. It's Worth Dying For. If You're A Cat. Hmm...

Looks like this old trick is back. And why not? People love animals. After all, the cat video is the only reason the Internet was invented. So why not use the dumbest/smartest cat you'll ever see to sell the new Corolla? VW just used a loveable bulldog to sell their whatever car it was... Jetta I think. Oh, you can follow the lives of this cat here. His name is Alloroc. (thanks for the link Coni)

   

The Ponte Building Like You've Never Seen It Before. Hmm....

An amazing little documentary about the iconic Ponte building in Joburg. Filmmaker Philip Bloom brings its inhabitants, its sordid history and its one-of-a-kind architecture to light and to life in a way you probably won't expect.