Sunday, May 20, 2012
The New "Got Milk?" Campaign. Hmm...
So, Goodby's back with a new “Got Milk?” campaign called ‘The Science of Imitation Milk.' Is it as good as previous work? Hard to say. It isn't easy to keep up the standard they've been setting for over a decade now. But it's still early to cast a vote I guess. For now, enjoy the TV ads, their new site, ScienceOfImitationMilk.com and mobile app delivering what they describe as "new, quirky, interactive and educational experiences" so everyone can learn about the strangely curious-sounding ingredients found in imitation milks. Ooooh that does sound like, umm... fun.
Inside Lee Clow's Beard. Hmm...

Order yours from janita@pulpbooks.co.za
Nike: My Time Is Now. Hmm...
Nike just released a monster piece of advertising - with a twist, of course. A huge ad featuring the world's young up-and-coming teen football players with tons of layers of content not on a Youtube channel, but built within the ad itself, rabbit hole style.
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