Saturday, March 17, 2012

Hipsterised Logos. Hmm...













See more at hipsterbranding.tumblr.com

An App That Finds You The Best Coffee In The City. Hmm...

New York City that is. New York’s Best Coffee is an app for finding rad indie cafés in The BIg Apple. There are also apps for San Francisco, Los Angeles, and London. Fingers crossed for Joburg and Cape Town. 

Great Moments In Trying Stuff. Hmm...

The Tron Dance Of Awesomeness. Hmm...

Front Row @ 50 Cent & Eminem Live @SXSW. Hmm...

Yup, that's how close we were. Earlier in the day we got some express passes to the show that let us skip the radonkulous lines and walk right in to the very front of the Austin Music Hall where we would witness something very special, 50 Cent performing the entire Get Rich Or Die Trying album to mark its 10 year anniversary. Can you believe it's been that long? So yeah, I'll admit we weren't exactly the best front row at a rap concert material. I mean, there were 5 lead-up acts whom everyone else knew, except us. There were gang signs and choruses that everyone else knew, except us and yes, everyone looked pretty hip hop, except us. The best part? It was being beamed live on FUSE TV. I'm sure there were tons of people watching the show online wondering what the hell 2 white hipster dudes were doing standing front row and why can't they just get into the full swing of things. Hahaha. Sorry Shady. Apologies Fiddy. Hope we didn't, ahem, "front" too much for your liking. Anyway, we faked our way through a bunch of opening acts (BIG K.R.I.T, SCHOOLBOY Q, ACTION BRONSON, DON TRIP, S.T.S & THE FOOD CHAIN AND SLAUGHTERHOUSE) and then the real reason everyone showed up took the stage and it was amazing. 50 Cent, love him or hate him, has a massive stage presence and a range of songs that even two white hipsters from South Africa can lose their minds to. Seeing how the crowd responds to him makes it pretty easy to understand why he's so successful. And Eminem? Well, as soon as he took the stage, you forgot 50 was even there. True story. You'd think all four Beatles suddenly appeared. He looks like the unlikeliest of hip hop geniuses when you see him up close, but holy shit balls of awesomeness can he get a crowd moving. All in all, we were there for 5 hours and in that time we learned a few things:


1) You will party like it's your birthday. 
2) You will be told to put your hands up in the air more times at one hip hop show than you will in your entire life.
3) You will be told to make some noise more times at one hip hop show than you will in your entire life.
4) You will hear the words "Nigga," "Pussy," "Bitch" and "Motherfucker" more times at one hip hop show than you will in your entire life.
5) Front row is no place to be when you don't know the words, can't understand what rappers are saying and there are tons of TV cameras pointed at you beaming the show live to millions of people.


All that said, here's the full show. Enjoy.

And here's how I feel the morning after: