Tuesday, October 16, 2012
Mercedes' Latest TV Ad Controlled By Twitter. Hmm...
Mercedes-Benz UK pulled off a rad choose-your-own-adventure TV commercial last weekend. The ad, which followed a young pop star riding out to an illegal gig, allowed viewers to vote for the next twist or turn via Twitter. The most voted ones aired over 3 commercial breaks... Clever stuff. via
Posted by He who says hmm... at 7:43 AM