Funnily enough, we made posters of the "GOOD, CHEAP & FAST" idea for our wall in the office a little while back. We use them to remind client service, sometimes on a daily basis, about how the universe actually works. There are always 3 options, but you can only choose 2. So, you want something turned around in no time, but you still expect it to look fucking amazing, no problem, but it's probably gonna cost the client a fuck load to get it there... and so on. You get the idea and sometimes, client service gets it too. Often they just look at you like you have avocado on your face and then, after a moment or two, the penny drops and boom! Until the next brief, of course, when you get to go through it all over again. Yay!
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