I don't know how you feel, but this def smacks of an "Impossible Is Nothing" spot to me. It just feels like an Adidas ad of from like 5 years ago. Which isn't a bad thing, unless you're Nike. Don't get me wrong. It's beautifully put together. The message is strong and the film is pretty. It's just missing the eyegasmic excitement expected from a traditional Nike ad. Then again, who wants to be traditional anymore?
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