How & Why We Have "Aha" Moments. Hmm...

Jonah Lehrer is Contributing Editor at Wired as well as a frequent contributor to The New Yorker, Radiolab and The Wall Street Journal. He's pretty insightful. Here, at Behance's 99% Conference, he discusses the ins and outs of the all important "epiphany" creative people strive for so we can, you know, sleep and not pull out what's left of our hair.