You may remember the Nando's vs Santam ad wars of late. Well, "ads going after ads" seems to be a bit of a trend. The clever peeps at Foxp2 just sent me this new and rather funny radio ad where their cheeky insurance client, Frank.net, takes on the Steve character from FNB's annoyingly and monstrously successful radio campaign. I gotta say it's spot on. I haven't wanted to kill an advertising character more in my life. Well, maybe Buddy from those kak Toyota ads. Frankly, I'd run him over in a Hilux. Again and again and again. But I digress. Hats off to The Foxes for what could be an interesting time in advertising. Let's see what, if anything, happens to Steve.