So, Goodby's back with a new “Got Milk?” campaign called ‘The Science of Imitation Milk.' Is it as good as previous work? Hard to say. It isn't easy to keep up the standard they've been setting for over a decade now. But it's still early to cast a vote I guess. For now, enjoy the TV ads, their new site, ScienceOfImitationMilk.com and mobile app delivering what they describe as "new, quirky, interactive and educational experiences" so everyone can learn about the strangely curious-sounding ingredients found in imitation milks. Ooooh that does sound like, umm... fun.