Virgin Atlantic's super luxurious new Upper Class Cabin is designed to make you feel rather special. And why not, considering its price tag? From the cocktail bar to the new, more comfortable beds, you'll probably have trouble travelling any other way again, if you have the cash that is - especially when you get to chomp on Richard Branson's face. You heard me. In what's surely another ridiculous Bransonian (I now consider that a word) marketing stunt, not only are the ice cubes in your single malt scotch crafted from water that's been shipped and purified from the Fiji islands, they're also shaped like Richard Branson's head. "Suck on that other airlines!" you could hear him say perhaps. As for me, well, I prefer the on-board massages and courtesy limo they send for you... but that's just me.


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