There was a talk about this project at SXSW. We queued for over an hour to get in, but it filled up like a fat kid at an all you can eat candy buffet. It's the one talk I really wished I'd attended. A brilliant, relevant idea from the smart guys at Google. But fret not. Fittingly, the entire project can be found online at projectrebrief.com
Here's the first one, Coke's "I Want To Buy The World A Coke" brilliantly re-imagined.
And here's the second one for Volvo's iconic "Drive It Like You Hate It" ad.
The other two are coming soon.