Wanna Save Your Ad Agency? Pay Attention to SOAP CREATIVE. Hmm...

  
It seems every ad agency these days is struggling money-wise, heck even morale-wise. Few know what to do in the wake of the ever-changing and ever-demanding industry. Thankfully, SOAP Creative are doing things a little differently. Instead of non-stop pitching on new business or trying to squeeze more and more work out of their existing clients, they've realised the skill set within their creative department and decided to use it for good. They've created and released an app called Diggin’ Dogs, an iOS game designed to generate a product based, passive income stream. It's already one of the top paid-for apps in the App Store. And sure, it's not THE ANSWER to all that's going on, but it is AN ANSWER.