McDonald’s UK has announced that it will be temporarily replacing the toy in the “Happy Meal” with a book, making it — at least for the duration of the giveaway — Britain’s biggest retailer of children’s books as they'll end up distributing over nine million copies of War Horse. I'd avoid McDonald's for a while though. All those screaming, crying children wondering where their crappy toys are. Either way, I'm totally for this kind of thing. Would love to see it happen here. Nudge nudge, wink wink McDonald's SA.