Coke's Doing Something Amazing This Super Bowl. Hmm...

Apparently there'll be two polar bears, each a fan of one of the NFL teams playing for the Championship. One will wear Patriots gear. The other, Giants gear. And every once in a while when one team scores or misses a kick or whatever, live TV will cut to one of the polar bears either really excited or angry about what's just happened. This could be the first "live" TV ad during the Super Bowl. Very smart media buys. Take note SA media people. This is how you do it.