Sunday, July 17, 2011

The Converse Canvas Experiment. Hmm...


It was created a while ago. It even won Gold at Cannes this year. I happened upon it again by chance this evening. Thought I'd share the awesomeness.

This Film Can't Open Soon Enough. Hmm...

Useful Bus Stop Advertising. Hmm...

You'll find these in Perth. Where it's super hot. And super sucky. But mostly super hot. Actually it's mostly super sucky. Unlike this outdoor ad.

Tweet :) For Free Pudding. Hmm...

The Jell-O Pudding Face Mood Meter  aggregates Tweets from around the world in two columns – positive (indicated by a :) in the Tweet) and negative (indicated by a :( in the Tweet). When negative outweighs positive sentiment, they give away pudding. Nearly 4,000,000 Tweets have been tracked so far. And to think, it all started with a silly ad about "pudding face."

Alienware Raises The Bar Of Projection Mapping. Hmm...


Ah, the awesomenss that is projection mapping. It's all shiny and loud and magical. But lately it seems that brands are happy to follow the tried-and-tested mapping formula instead of continuously innovating and sadly that's slowly turning this rather non-traditional media art into a traditional one. Thankfully, there are still innovators out there. Take this new 3D Projection Mapping Event from Alienware in Melbourne, Australia, which took a totally different spin on projection mapping, fusing together a very cool mix of real people, pyrotechnics, background and side projections in a physical space, with the entire experience focused around an object in the foreground. Translation: projection mapping 2.0.