Hmm... of the day

An Eye/Boob Staring Contest. Hmm...

Not sure exactly what this has to do with "Lifewater" but, really, who cares.

Smile-Tagging. Hmm...

 






So Crispin Porter & Bogusky have just created a social tagging tool that allows you to show love for stuff you like by tagging it with your smile. Gotta say it reminds me of this Ola Ice-Cream vending machine in Cannes last year where you stared into a webcam, smiled and won an ice-cream in return. Anyway, check it out at Smiletagging.com

Heineken's Ode To The Handlebar Moustache. Hmm...

Popular Culture Makes It Into The Exam Room. Hmm...

Man, how boring were our tests back in the day? If they'd thrown some He-Man or MacGyver problems our way, it would have been straight-A's all the way.

INSIDE: A Social Film Experience. Hmm...

This is pretty rad. Its plot revolves around heroine Christina (as played by Emma Rossum) trying to escape from a terrifying-looking institution, with the help of, well... 'you', the audience. Starting 25 July, you'll be able to interact with the film's characters and shape the plot in real-time on Twitter, Facebook and YouTube. Nice.

Al Gore's At It Again. Hmm...

Al Gore and Alex Bogusky have teamed up to create climaterealityproject.org, culminating in a worldwide event on September 14 called '24 Hours of Reality.' It will attempt to focus the world's attention on the climate change crisis through a day-long series of virtual encounters fighting the misinformation spread by all those evil oil and energy companies.