Gatorade's REPLAY Season 2. Hmm...

Season 1 was all a decades-old high school football rivalry that translated into one of the greatest ad campaigns ever and winning all the ad-world glory there is to win. Looks like Season 2, with hockey at its core, is following suit quite nicely. Well done on the D&AD Yellow Pencil. You guys deserve so much more... especially since Seaosn 3 is out now. Damn.

The Recent D&AD Black Pencil-Winning Human Rights Watch Installation. Hmm...

So friggen simple. So powerful.

An Ad For The People's Car Made By, Well... The People. Hmm...

So get this: A Toronto-based agency called Red Urban is asking Volkswagen fans to help them create the next big ad for the new VW Golf. Can't say I'm surprised. These days if you want your brand to be relevant, it's all about crowd-sourcing and inviting the public to participate. So it's pretty cool that not only will fans be picking the script, cast, car and music for this ad, their names will also appear in the credits at the end. Rather fitting considering it's for a car brand whose name translates as the people's car... no? Yes.

Disco Is Saving Lives, People. Hmm...

As ridiculous as this is, it'll probably be what you remember if you ever find yourself in a similar situation. Let's hope you never have to disco-save someone though. The person may just want to die. 

Every 60 Seconds On The Net. Hmm...

Philips Helps An Arctic Town Wake Up. Hmm...

"Enlightenment" awaits you here.

Hmm... Of The Day

The Hidden Concert Series. Hmm...

Not sure this fits the Fred Perry brand, but perhaps that's the point.