Monday, April 18, 2011
In Brighton, England, a group of residents living on Tidy Street are recording their daily electricity use on a giant infographic painted on the road outside their homes. The project has been running for roughly three weeks and already the participants' electricity use has dropped by 15 percent. Powerful stuff.
Posted by He who says hmm... at 3:53 PM
No, not for realsies, just online. Basically, CP+B Europe helped their client, SAS Airlines, implement an awesomely smart promo idea on their Facebook page (watch the video) that did 3 interesting things:
1) Got tons of people competing for free flights.
2) Violated Facebook's Terms and Conditions while doing it and got shut down.3) Generated huge PR for SAS Airlines in the process.
High 5 Crispin Porter Europe!
Posted by He who says hmm... at 7:21 AM
Posted by He who says hmm... at 6:57 AM