Thursday, April 14, 2011
On July 23rd, 3 lovely South African ladies, and their cardboard donkey, will be attempting an amazing journey in an ambulance from London to Mongolia. Why? They're crazy. Okay, that's not entirely true. It's also for charity. They're donating the ambulance to a hospital in Mongolia and they're also raising money for both Breast Cancer and an Orphanage. Check out their site for more. Heck, donate some cash, send them a compass, maybe even some biltong for the way. They're gonna need all the help they can get.
Posted by He who says hmm... at 7:32 PM
Carlsberg Sweden is on a mission to "unbottle" the courage that brews in typically conservative Swedish people. They've put together a list of missions on both unbottleyourself.com and on an app available for Android or iPhone. Players must download the app and shake their phone to select a random mission, then complete the task and upload a photo or video as proof. At the end of it all, some Swede will win the grand prize of a trip for two to party in Hong Kong. Why Hong Kong? Well, clearly Sweden's pretty boring.
Posted by He who says hmm... at 7:43 AM
To celebrate its new outlet in Västerås, Sweden, IKEA's long-term ad agency Forsman & Bodenfors in Stockholm has hooked up with Swedish map service hitta.se (think Google Street View) to give people a sneak peek at the new 40,000 sq metre store and then give them the chance to win a few prizes just by clicking on goods they're interested in. Clever.
Posted by He who says hmm... at 7:19 AM