TED talks are popular for a number of reasons: they're available as videos which are way more engaging than other media, they're smart, lively, and perhaps most importantly, concise. Best of all, most talks are 2,000 words or less; just long enough for to keep the average joe from losing interest.
Now TED is taking its "Ideas Worth Spreading" a step further with TED Books, short nonfiction e-books available for the Kindle and Kindle Reader through Amazon. I'm all for more people reading. For most, books are make-shift table legs and something to page through on the crapper when your iPhone's gone flat. So I'm pretty excited.
Apparently, authors, many (but not all) of whom have given TED talks in the past, are asked to write about an idea that can be naturally expressed in 10,000 to 20,000 words. No more. That's less than a typical short story in case you just shat yourself. Now say after me, "reading good."