It's been almost a decade in the making but one of the the all-time greatest TV commercials created in 2003 by Wieden+Kennedy, Honda Cog, has been turned into an online game. It asks players to create a chain reaction onscreen by placing a set of pop-up windows in the correct sequence. Easy, right? Well... Give 'The Experiment' a whirl and find out.
Oh and here's how they did it, in case you were wondering: