Brain 1. Money 0. Hmm...

When you have no money, a great product and you want to get noticed... there's only one thing you can use. Your brain. That's what obscure visual effects company Red Giant Software did with this webvideo. See, they develop visual effects plug-ins, good ones apparently, but they didn't have a way to get the word out. Until they came up with the idea of enlisting an indie filmmaker to write a tight script and shoot a short film in which each cleverly interwoven scene involves a different visual effect they offer. They called it Plot Device and it has almost a million hits in just 2 weeks. Boom!