Alienware Raises The Bar Of Projection Mapping. Hmm...

Ah, the awesomenss that is projection mapping. It's all shiny and loud and magical. But lately it seems that brands are happy to follow the tried-and-tested mapping formula instead of continuously innovating and sadly that's slowly turning this rather non-traditional media art into a traditional one. Thankfully, there are still innovators out there. Take this new 3D Projection Mapping Event from Alienware in Melbourne, Australia, which took a totally different spin on projection mapping, fusing together a very cool mix of real people, pyrotechnics, background and side projections in a physical space, with the entire experience focused around an object in the foreground. Translation: projection mapping 2.0.