The More You Watch, The Hotter The Party. Hmm...

This is just their teaser video for Perrier's new YouTube campaign that evolves the more it's shared online. What does this mean? Well, they devised a webvideo featuring unbelievably hot party people clubbing it up in what looks like the catacombs beneath Paris. They shot a few versions of it, one more raunchier than the next, literally with clothes melting off people. The more one video is viewed, the closer the next and more debaucherous video gets to being unlocked online. With 4.5mil views already and 3 videos released, it seems to be working quite nicely.