So get this: A Toronto-based agency called Red Urban is asking Volkswagen fans to help them create the next big ad for the new VW Golf. Can't say I'm surprised. These days if you want your brand to be relevant, it's all about crowd-sourcing and inviting the public to participate. So it's pretty cool that not only will fans be picking the script, cast, car and music for this ad, their names will also appear in the credits at the end. Rather fitting considering it's for a car brand whose name translates as the people's car... no? Yes.