Wrigleys Lets You Create Your Own Projection Map. Hmm...

Finally, a South African digital agency has equaled, nay, bettered those overseas dudes! Tribal DDB South Africa has just created this new 5 Experience website for Wrigleys 5 Gum. With it, you can create your own projections that could be projected on buildings in either Capetown or Johannesburg in the coming weeks. 400 of the submitted sequences will make their real-world debut in Johannesburg on May 17 and 18 or in Capetown on May 20 and 21. Way to go Tribal!