Friday, April 8, 2011
TOMS One Day Without Shoes. Hmm...
Okay, so I'm a bit late on this one. Apologies. TOMS, a shoe company in the US, has done something really awesome. First they got over 250,000 people to not wear shoes for a day and thereby rasie awareness about the millions more around the world who don't have that choice and suffer for it. Then they inplimented an in-store deal whereby they'd send a new pair of shoes to those who need them for every pair of TOMS shoes purchased. Check out the follow-up video. Very rad.
Posted by He who says hmm... at 8:05 AM