Regreening The World. Hmm...

What you're looking at is an "interactive tree" that forms part of a campaign for Earth Day by greenworld.org. People were urged to text TREE to 85944 to help fund tree planting in deforested regions around the world. After each text, the tree would grow a little bit, eventually taking over all of Times Square. Pretty rad, no? You bet your green thumbs it's rad.