No, not for realsies, just online. Basically, CP+B Europe helped their client, SAS Airlines, implement an awesomely smart promo idea on their Facebook page (watch the video) that did 3 interesting things:
1) Got tons of people competing for free flights.
2) Violated Facebook's Terms and Conditions while doing it and got shut down.
3) Generated huge PR for SAS Airlines in the process.High 5 Crispin Porter Europe!
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