And, look above, one is South African! It's for the Topsey Foundation that deals with HIV/AIDS... buuuuuut, I digress. Okay, so the folks behind the TED conference have a theory that ads don't have to be stupidly annoying. In fact, if done well, ads can be rather compelling and get this, actually work! Who knew? Anyway, last week, TED announced the 10 winners of its Ads Worth Spreading challenge, which asked entrants to create ads that "raise the bar, elevate the craft and invent new forms of engagement, both online and in general." Nice one, people. Now let's see what you can do with your next cereal ad. Hmm...
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