SmartFourTwo's Very, Very Good New Campaign. Hmm...

Car advertising aint easy. And while these German dudes at BBDO Berlin may have "borrowed" from a certain super-awesomly famous graffiti-video artist named BLU, the insights in this campaign make it all worth watching, if only for some introspection. Not sure I'll ever want to buy the car though... Nevertheless, thanks for the think guys.