Back in 2009 IKEA used Facebook to promote its new Malmo store in Sweden. They created a Facebook profile for their store manager, Gordon Gustavsson, who uploaded photos of IKEA products to his page. Facebook users could then race each other to tag the items with the first to do so winning the actual item. Now IKEA is back offering more tempting prizes: $10,000 worth of IKEA products for three lucky people. All you need do to participate is upload photos of your makeover-needy bedrooms, explain how IKEA can help you overcome your bedroom nightmares, oh and you kinda have to live in Hong Kong.
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