W+K May Go Into The Music Business. Hmm...

So the fine folks at Weiden + Kennedy London spent yesterday exploring how brands and musicians can work together for mutual benefit culminating in a live gig by up and coming artists Teeth, Chad Valley, Gyratory System andFiction. One Sixth of Tommy also played an acoustic set in the afternoon. The day wasn't wasted trying to figure out the next product placement ploy but rather how ad agencies may be the answer to bands becoming brands. Can't wait to see what comes of it. Read more here.